Ich habe die Erfahrung gemacht, dass Viele überrascht sind, wieviel Arbeit letztlich in so einem kleinen Logo steckt. Um das einmal zu verdeutlichen, möchte ich hier ein paar (von noch viel mehr) Zwischenstufen aus der Entwicklung des Logos zeigen - anhand der einzelnen Beispiele kann man vielleicht auch erahnen, wieviel Denkarbeit und Kommunikation in ein fertiges Logo fließt.

I often face surprise, when people find out how much work a logo actually requires. To elucidate it, I would like to show some (of many more) interstages in the development of this logo - seeing a few of the sketches of the work in progress, maybe you can imagine how much thought and communication are incorporated into a logo.

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I must admit: when I first got commissioned to design a logo for a garage, I hesitated, because up to that moment I had considered myself as being unable to draw a proper car. Everybody has flaws. But the briefing - "I want a logo that would look great on a hoodie" - caught my attention.

Hubraum actually means "engine displacement" - but thinking about a way to approach the branding, I spotted another meaning: Hubraum in German could also refer to a workshop with an aerial work platform. The logo evolved around this idea (beneath you find a few sketches as a sort of "Making of"), and my ability to draw a car improved along the way.

Hubraum opened in 2016, close to the city of Kiel in Northern Germany. It is specialised in repairing youngtimers and oldtimers.

Ich habe die Erfahrung gemacht, dass Viele überrascht sind, wieviel Arbeit letztlich in so einem kleinen Logo steckt. Um das einmal zu verdeutlichen, möchte ich hier ein paar (von noch viel mehr) Zwischenstufen aus der Entwicklung des Logos zeigen - anhand der einzelnen Beispiele kann man vielleicht auch erahnen, wieviel Denkarbeit und Kommunikation in ein fertiges Logo fließt.

I often face surprise, when people find out how much work a logo actually requires. To elucidate it, I would like to show some (of many more) interstages in the development of this logo - seeing a few of the sketches of the work in progress, maybe you can imagine how much thought and communication are incorporated into a logo.

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